I’ve really got something amazing this time. A simple formula – a script – that will CURE any resistance you have to “Networking” AND leave peopled totally “wowed” by you and what you do!
Yes, with this simple formula, I give it all to you in this video, you will create instant credibility, captivate your perfect clients’ attention and be the coolest person in the room. (and that means everyone will remember you and be talking about you) Check it out…and tell me what you think of the formula!
Why do you need this? Well the reality is that even very smart accomplished people struggle with answering that question, “What do you do?” in a way that is not only succinct and clear and focused…but is memorable and moves people to action in hiring you!
As a matter of fact, many people tell me they have a panic attack at the idea of networking or simply talking to people about what they do, this easy formula can dramatically transform how you approach networking forever.
I know for me… I would fumble and ramble and literally just list the things that I did!
No wonder I didn’t want to network and why you probably don’t either!
However, we both know that networking is absolutely necessary to grow our businesses. That’s why it’s so important to comfortably and confidently introduce yourself and your practice in a networking environment.
And by the way…the most important thing is…Your Perfect Client Should Hear Themselves in Your Message!
When you discover that there’s a system, a basic formula for describing what you do to other people, the act of networking will become second nature.
If you build this formula correctly, it will not only allow you to speak with ease, but also when speaking to your perfect customer, they will hear their own struggles in your words as well the benefits of working with you. It’s a form of subliminal messaging. You want your description to be concise enough to be easily heard and processed, but detailed enough to be relatable.
When using this formula, your response to, “What do you do?” will lead people to say, “Wow, that’s really interesting. Can I hear more?”
Formula Part I: Show vs. Tell
The formula is a sequence of words in which you will fill in the blanks according to your expertise. Begin by saying, “I show.” This is important because you want to avoid saying, “I help” as the word show actually sets you up to show all the benefits of what you do. It enhances the visualization process and allows listeners to visualize what you say next, as opposed to just thinking about it. Vision creates a far more powerful reality than thought alone.
So, “I show” and then fill in the blank. What types of people do you help?
Another great tip: use positive attributes for those people.
For example, I would say, “I show amazing, talented, success-minded people…” as opposed to saying, “sad, depressed people with low self-esteem.” The first example will peak interest and relativity when people think, “Yeah, that’s me,” or “That’s who I want to be,” instead of deterring them from working with you using the second, depressing example. See the difference?
Formula Part II: The Struggle
Next, you’ll want to insert: “…struggling with (insert pain-points).”
What is your perfect customer struggling with? Is it not making enough money? Is it that they have pain in their body? Are they struggling to lose weight or regain their health?
Whatever it is you do as a coach, fill in the most pervasive pain-points that your customer has.
For example: “I show amazing, talented, success-minded people struggling with their money…” This is where you can focus on the negative; the struggle is what’s holding them back from where they want to be.
This is also a great way to market-test those pain-points because as you’re saying them, you can assess how people resonate with them and either take note of how good they are or change them based on people’s reactions.
Formula Part III: The ‘How to’
The final part of this formula is to insert the how to. This is a little misleading because you’re not actually going to give any how to.
What you’ll put here instead is the desired outcome or benefit that someone will experience after working with you. What will they be able to become? What will they now have?
Going back to the example: “I show amazing, talented, success-minded people struggling with their money how to be empowered money managers.”
Give them the experiential benefits so that they will visualize themselves in a better, more desirable place after having taken on your services.
Now…Stand Out at Networking Events
This is merely a formula that will depend entirely upon your expertise and coaching approach.
Play with it and change it however often you feel the need until it most suits you and your clientele.
Practice your formula and then go out there and network. Even if it’s not perfected yet, even if you still need to refine it, you will quickly see how much more effective you will be at networking using this method.
Let’s be honest, at any networking event, 99% of the other people there are going to stammer and struggle and ramble about what they do, just like you and I both did before learning this formula.
But not you, my friend, YOU will stand out like someone who is clear, concise, and focused; a rock star in any crowd!
And along with having the fun of being the coolest person in the room…that WILL lead to clients!
Xoxo
Margaret
But please, PLEASE do leave a comment and tell me what you think and extra please DO share your wow statement below!
You are so Awesome! and… it’s totally TRUE when I use this formula, I feel confident and people always reply: “that is really great! how do you do that?!”
Dear Margaret, thank you for the KITO
That was so right on!
Thank you so much!
Excellent write-up Margaret! Definitely going to share this with the 3000 entrepreneurs I’ve shown how to get past their blocks and launch businesses!
Once again, Thank You!!! Your enthusiasm, care and wisdom are true gifts!! Thank you for enriching my life and lives around me. This video literally could not have come at a better time – as always!! You are AMAZING !! Keep going – the world needs you!!! xo
You are absolutely right about the Best words to convey the Right message. I’m always intrigued by how differently you or your message is percieved by simple word choice.
Thanks for the tip!
This is a superb formula, clearly described.
I wrote mine out and will be using this starting today.
Thanks very much, Margaret!
~Sean
When what we do is NOT mainstream, it’s HARD to talk about it…we feel like we’re setting ourselves up for criticism. But I’m getting much better at it thanks to your skills & generosity, Margaret.
Yesterday, someone actually said, “I want in”. I could hardly believe it!
Thank you Margaret! I am not sure if I want to be a coach yet I seem to be doing it all my life. I can look at someone and tell what their career strengths are, and how to go about getting where they need to be. I am always giving information in helping someone follow their dreams. Yet, for someone reason I don’t feel this is a career for me. What is all that about? How can I tell if this is the direction I should go?
Love your energy this morning! I will use the “I show”…it’s clever and the whole formula is wonderful…thank you! So nice to have new ways of presenting oneself!
Margaret … I ADORE you!! I’ve been following you for over a year, I’ve used your Tapping for Wealth book to get past some major hurdles, and I love your videos!! This one gives such a great formula … I truly thank you for sharing it with your always-wonderful spirit and energy!!
This is the third time I’ve heard you explain this, and it finally sunk in. I kept starting the sentence with I Help in stead of I Show, and then I was defining the pain point in the person’s definition, instead of defining them in a positive way. What a difference those two changes make! Thanks Margaret!!
Sounds good. I’ll try it when I try to get community participation.
LOVE, LOVE, LOVE this! Will start using it immediately. Thank you Margaret for opening us up to such a simple, but impactful method.
WOW! Thank you so much for sharing this formula. You rock!
Thanks Margaret, as always great advice and as always you inspire me to continue updating my bios and presentation techniques in a way that makes a powerful difference.
It’s a great formula to use for the speaker to gain confidence. However, some potential client may feel excluded because they think you are only capable of helping “amazing, talented, and success-mind” people, and certainly “not me !”
Thank you for this information. You are right I never know what to say. My wow statement is pretty much copied from yours. “I show smart accomplished people that’s struggling with retirement, ways to have guaranteed income for retirement.”
Sounds like great advice. I’m lining up my ducks to start my own business within the next year, and have been struggling with how to provide a short but informative networking “commercial”.
I especially like your explanation about using the word “show” instead of “help”. It does make sense.
I have already re-written my script based upon your suggestions, and am looking forward to seeing the results.
Thank you, Margaret!!!
Margaret as always you are laser sharp with your tips and such an inspiration for us all. You are showing me how to make a difference while making a profit.
I show women caretakers who struggle with exhaustion, frustration, and no time, how to carve out time and energy to practice self-care guilt free. And then I would add -You do know that self-care is NOT an option – right!!!!
Thanks Margaret ♥
Hi Margaret, thank you for sharing! I’m not a life coach, but I’m a publisher of an online magazine http://www.madamesque.com and will be implementing your steps into my networking. I love receiving your emails with helpful tips. If you would like to be featured on our website, please contact me! I’m sure our readers and fans would love to get to know you too.
Hello Margaret, Thank you So much for this simple and powerful introduction formula. Here’s my Wow statement: I show talented, successful business women, who are struggling financially, how to heal their relationship with money!
You are so right Margaret. When I started using this formula my confidence exploded and the people noticed it immediately and questions followed. Thank you! This is the beginning of any business evolution.
Margaret – Thank you for your great suggestion about changing the word ‘help’ to ‘show’. Just a small change with such a large shift in mindset!
Your timing with this fantastic tip is perfect! I asked the universe for guidance on this exact area yesterday and here it is! thank you!!! 🙂
I found that incredibly helpful – such a clear solution. Thanks Margaret
Thank you so much Margaret! I’ll definitely try this formula this weekend for 2 parties I’m going to.
Thanks for sharing your brilliant system Margaret ~ I’ve been using the word “teach” because I’ve realized that’s actually what I’m doing (I was a teacher for 17 years!) Do you see any down side to using that word?
Perfect timing as always – I’m re-writing my statement (yet again 😉
Marry me? … Seriously. I wish I could afford you holding my hand through all the trials and tribulations I am facing right now at the beginning of building my awesome business. In a way you do though with these free tips. Thank you for your generosity, experience and compassionate wisdom. All blessings for you classy.
Amazing, wonderfull, shifting and really getting my ideal client… Thank you, awsom Margaret…
Thank you so much Margaret. You are the best!
Margaret, you are truly a Godsend!
Perfect!Thank you Margaret
Awesome, you rock Margaret, one cannot but love you…
Now, You got me 🙂 I show wonderful talented successful people, who struggle with ……………, how to bring their light to shine and to be more authentic and happy in life. >This sentence feels kinda good, its my first try but I’m really really loving it! I’m not yet a coach, but there will be the day …. 🙂 Thank You so much, Margaret, I love your style, you’re so cool!